![]() ![]() ![]() “Although all falling under the Guinness World Records banner, they all showcased how unique a record attempt can be for the client and audience.” “What I liked most about the three record attempts was how unique they were,” Empiric said. But no matter how loud it gets, breaking a Guinness World Records title will almost always help a brand cut through that noise. Generally, there is no “noisier” annual event than the Super Bowl, whether it’s in the host city, online or on TV. And although the PrimeSport event was private, what better way to create a lasting memory for its customers than by having fans participate and break a Guinness World Records title? “There were hundreds of fans, national media and international press watching and documenting his attempt,” Empiric said. The New Era mosaic was also a popular attraction. Leveraged social platforms: Naturally, news of these new records spread quickly:Įngaged fans: The Vinatieri attempt drew a huge crowd at the NFL Experience. ![]() The three drinks sampled by 252 participants- Bloody Mary, Margarita, and Blueberry Vodka Cosmo cocktails- incorporated a theme around New England, Atlanta or Houston.Īctivated a sponsorship: Barclaycard and New Era found unique ways to activate their sponsorship investments with the League by executing engaging events around the big game. Utilized celebrities: In addition to Vinatieri’s involvement with Barclaycard, the PrimeSport event featured former Atlanta Falcon Warrick Dunn and former Patriot Ty Law to help lead the Largest cocktail tasting. Incorporated a charity: Barclaycard gets high marks for supporting the Pat Tilman Foundation, which was the beneficiary of $15,000 after Vinatieri successfully set the record. This tied perfectly into their product, the NFL Extra Points Credit Card. In Houston, New Era used official NFL sideline caps to create a giant version of their logo.”īarclaycard did something similar- they enlisted one of the most prolific kickers in NFL history to kick field goals. “When the prior record was set in Calgary in 2016, they used cowboy hats and created a giant mosaic of a cowboy hat as a salute to the Calgary Stampede. “This is the second time I’ve adjudicated this record, and each time it’s been unique to a larger event,"Įmpiric said. Stayed authentic: New Era incorporated its core product, its caps, into a work of art, something that resonated with fans who took part in the experience and shared photos of the mosaic. PrimeSport: A global leader in sports travel, hospitality and ticketing for fans, corporations, and professional sports teams, the company held the Largest cocktail tasting event during a private event on game day. ![]() He booted an incredible 28 yard field goals from 17 yards out. Here's a cool, short timelapse video of the mosaic build:īarclaycard: The company’s successful Guinness World Records attempt featured spokesperson Adam Vinatieri of the Indianapolis Colts attempting the Most field goals in one minute. New Era Cap Company: To kickoff Super Bowl weekend, New Era, the “Official On Field Cap” of the NFL, unveiled the Largest hat mosaic with a record-breaking 2,151 caps. Official Guinness World Records adjudicator Michael Empric verified that the following records were set over a fun and busy four days in Houston: Let’s take a quick look at the companies, athletes and causes behind those records: Off the field, two official NFL sponsors and a sports travel hospitality company also had record-setting events by incorporating a Guinness World Records title attempt into their experiential Super Bowl activations at or away from the NFL Experience in Houston, Texas. One of those records was the largest deficit overcome by the winning team, as the Patriots roared back from 25 points down to stun the Falcons in overtime. Super Bowl LI was one for the history and record books, as the New England Patriots and Atlanta Falcons combined to set or tie more than 30 records. ![]()
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